Power supply will become more and more “smart” and let Powered by MEAN WELL enter the hearts of people
In recent years, the competition in the LED industry has become fierce and gradually becomes day-to-day. The battle for market among major LED brands is obvious to all. The industry reshuffle has accelerated. This is not only reflected in downstream lighting applications, but also in the middle and upper reaches.
For a long time, LED drive power, like its function, silently made its own contribution to the LED industry. Its attention is far less dazzling than LED chips, packages, and lighting. Compared with chips, packages, and lighting, the driving power presents the characteristics of “every big and constant entertaining rookie.” The number of rookies that continue to join is somewhat dazzling.
When it comes to LED drive power, you have to say a well-known name - MEAN WELL.
This old power supply brand has been focusing on the power supply field for more than 30 years. It has experienced several times of reshuffles in the LED industry. After each upheaval, it has remained steadfast and has been brave. In the past 2017, Ming Wei hit a record of revenue. The annual consolidated revenue reached 22,370 million Taiwan dollars (about 4.8 billion yuan), which is like a leader in LED power supply.
What are the secrets of Ming Wei's success? What is the status of the LED power supply market? Where will the future go? With these questions, during the 2018 Guangya Exhibition, LEDinside editors interviewed Ming Mingwei, Product Planning Department Manager of Ming Wei Group, Chen Lijuan, Marketing Manager of Ming Wei Group, and Chen Yuzhong, General Manager of Ming Wei (Guangzhou) Electronics Co., Ltd., to reveal the success of Ming Wei by you. The current status and future development of the secrets and current LED driver power supply.
▲ From left to right, respectively: Ming Ming Group, Product Planning Department Associate, Cai Mingzhi, Ming Wei Group Marketing Manager Chen Lijuan, Ming Wei (Guangzhou) Electronics Co., Ltd. General Manager Chen Yuzhong.
New product launches and market development go hand in hand, moving toward $1 billion in revenue targets
All along, Ming Wei's growth has been very steady, and its revenue has been growing. So what is the secret of Ming Wei? Cai Mingzhi stated that Ming Wei is planning from two aspects. The first aspect is the product. Ming Wei has its own planning route and direction in terms of products, and constantly launches new products. On average, it will launch a new series of products in ten days. The application of power supplies is not limited to lighting, and the concept of standard power supply products will go up. At the same time, product strategies will also begin to move toward more high-end applications. The second aspect is the market, which is set to expand market capacity in the world. At present, Ming Wei is relatively complete in its channel layout. The market expansion will select some emerging countries or regions, including Southeast Asia, South America, Russia, and India, through setting up resident representatives, cooperating with local customers, or setting up branches. To open up the market.
In this exhibition, Ming Wei displayed the HLG series, HBG series, and ELG series of star products, and also introduced the latest LED products, including: Indoor lighting power supply (LDC series), ultra-high efficiency waterproof power supply ( ELGC-300 series), high-power round lamp power supply (HBGC-300 series), lighting power supply (ERPF-400 series), ultra-thin long and narrow display power supply (UHP series), etc. In addition, given the increase in demand for smart building applications in recent years, Ming Wei demonstrated the smallest KNX standard power supply in the market, the KNX-20E-640, and the KNX/DALI gateway ~KDA-64.
▲ Meanwell product manager introduced new power supply
The launch of new products and the development of the market are not blind, and Ming Wei has been well thought out. Last year, Ming Wei set a new goal for itself, that is, to achieve 1 billion US dollars in sales in 2018. In order to achieve this goal, Ming Wei is linked up and down, and cooperates with each other in a concerted effort to carry out various tasks and strive to deliver a satisfactory answer at the end of the year.
Ming Wei will develop towards high power, LED power will become more and more smart in the future
For a long time, LED driving power has been distinguished from high power and low power. Regarding the future layout of Ming Wei in the LED lighting market, Cai Mingzhi stated that Ming Wei will develop toward high power in the future. The field of high-power power supplies is more emphasis on product quality, functionality and technology, its application range is biased towards biotechnology, plant factories, etc. It has higher requirements for brand and international certification, and is in line with the direction of Ming Wei in product planning. At the same time, some differences will be made for some of the more functional products, such as the application of street lights.
With the increasingly widespread application of Internet of Things technology, international lighting giants have turned to smart lighting. Intelligent lighting has become the consensus of the industry and the main battlefield in the future. So where does the power supply go in the future?
For the future of power, Tsai Ming-chi said that the power supply will become more and more "smart" (that is, the power supply can be widely accepted by external users of the power requirements, whether it is energy saving, monitoring, adjustment, or modular mode The modular combination mode is controlled. At the same time, there are some communication functions that can be implemented in the power supply according to different needs. The design of the power supply varies according to the type of application. The future development of power supply will develop in the direction of "smart".
▲ Ming Wei 2018 Guangya Exhibition Booth Exterior
The future development of LED lighting can be expected, the industry should love this industry
For the future of LED lighting, Tsai Ming-chi said that future development can still be expected, and it can continue to grow bigger and stronger for a long period of time, but only that the pace of growth will gradually slow down. However, if LED is well developed in various fields, such as Mini LED or Micro LED, or in human factors engineering, biotechnology or medical applications, it will further advance the development of LED. So LED is still a market that goes forward and grows.
For this growing LED market, Cai Mingzhi hopes that the industry should take good care of this industry and work together to make the industry bigger. Imitation, counterfeiting or the use of products with poor quality has a negative impact on the industry and is a short-term market behavior that is detrimental to the development of the entire industry. For manufacturers, they may face the risk of being returned by customers or taking patent infringement. Some have to withdraw from the industry, which is a pity. For terminal consumers, it will also cause great problems, including after-sales service, maintenance, etc. problem. In addition, the laws and regulations for lighting in various countries are gradually being updated. It is also a constraint for companies to establish their own national standards.
Because of this, under the market environment where the industry was shuffled in the past, Ming Wei's performance has remained stable as it always has. Chen Weijuan, marketing manager of Mingwei Group, stated at the media briefing held that the sales of Mingwei's current power supply was the second largest in the world, and the company’s LED contributed more than 40%.
Introduced Powered by MEAN WELL this year to share the joy of success with customers
Today, in the fierce market competition, how to seize the market, how to do a good job in brand building is a question that marketing departments often have to consider. For Ming Wei, the customer is everything and everything is customer-centric.
Chen Lijuan, marketing manager of Ming Wei Group, stated that Ming Wei is very cherished by its customers for cooperation, and customers and Ming Wei have a feeling of sympathy with each other. This year, Ming Wei launched the slogan Powered by MEAN WELL and designed a special logo. For customers who agree with the Ming Wei brand spirit, they are authorized to use it. Customers can use the logo of Powered by MEAN WELL on their own website or on a publicly advertised catalog. At the same time, Ming Wei also does some joint marketing, and will also introduce customers and Ming Wei's interactive partners on the exclusive website of Ming Wei.
To this end, Ming Weiwei deliberately held an exciting media briefing at its booth, inviting a number of media including LEDinside to cover the report, and also invited three partners Shenzhen Ya Rui Optoelectronics, Shenzhen Lun Yu Optoelectronics, Shanghai Sheng The relevant person in charge of Li Optoelectronics shared its cooperation with Ming Wei.
Power by MEAN WELL media briefing photo
Chen Lijuan said that in the lighting industry, 18 high-quality customers have applied to promote Powered by MEAN WELL. This year, Meanwell intends to expand Powered by MEAN WELL to other industries, including industrial automation, industrial control products, medical care, and electric power. Automotive and related industries. The case will continue to be promoted in the future. We hope that we can accumulate over 100 quality customers in the future and share a successful feast. When consumers see the logo of Powered by MEAN WELL, they can rest assured that they can purchase and use it and become consumers' trust and guarantee.